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Developing A Winning Donor Management Solution

Blood Warriors collaborates with REAN Foundation to automate blood donation
Blood Warriors is a non-profit organization that endeavours to enact sustainable policy-level changes for those suffering from Thalassemia. Their goal is to prevent the tragic loss of life due to a lack of medical support or emergency blood supplies for Thalassemia patients. As part of this mission, they have launched Blood Bridge, an initiative aimed at connecting blood donors with Thalassemia patients in need.
Thalassemia is a treatable disorder that can be well-managed with blood transfusions.
Around 4.4 out of every 10,000 live births throughout the world are affected by this disease.

We are thrilled to collaborate with REAN Foundation to streamline the process of soliciting blood donations for Thalassemia Patients. This automation will greatly expand our reach, enabling us to connect with a larger pool of donors and patients. Leveraging the REAN team's technical acumen and in-depth understanding of the domain, we were able to swiftly design a user-friendly blood donor management platform using the WhatsApp Chat assistant eco-system. This partnership brings us one step closer to realizing our vision of aiding those suffering from Thalassemia.

Blood Warriors Team


Blood Warriors is a non-profit organization dedicated to enforcing sustainable policy-level changes for patients suffering from Thalassemia. Their prime aim is to ensure that not a single Thalassemia patient dies from lack of access to medical support or emergency blood supplies. Blood Bridge is an initiative of Blood Warriors to bridge the gap between blood donors and Thalassemia patients.

What is Thalassemia?

Thalassemia occurs when your body produces less hemoglobin than average due to an inherited blood disorder. Red blood cells carry oxygen thanks to hemoglobin. This disorder destroys a large number of blood cells, leading to anemia.

According to the World Health Organization (WHO), Thalassemia is a common genetic disorder in India, with an estimated frequency of about 10% in the general population
A study published in the Journal of Clinical and Diagnostic Research in 2017 estimated the frequency of Thalassemia in the general population of India to be around 8.5%
The Indian Thalassemia Society estimates that there are about 10 million Thalassemia carriers and about 1 million Thalassemia patients in India

The Challenge

One of the biggest challenges that Thalassemia patients face is the need for regular blood transfusions. The disorder becomes extremely difficult to manage when blood donors are required on a regular basis. Some of the major hurdles with Thalassemia include:
Late or sudden requests for blood donation.
Vector for lack of responsive blood donors.
Lack of responsive blood donors.
Manual intervention by volunteers for follow-ups.
Vector image for inability to reach patients.
Inability to reach a larger number of patients.
Lack of awareness amongst donors about Thalassemia.
Vector image for new donor registration.
New donors need to be registered regularly to maintain the pool.

REAN Solution

REAN HealthGuru is assisting patients, their families, and caregivers by creating an inclusive approach to remind patients about health check-ups and get timely donations.

The Solution Enables

Process automation for requesting blood donations.
Systematized search for alternative donors in case of non‑availability.
Fresh donor registration to maintain a large donor pool.
Reducing manual intervention for follow-up with patients and donors.
Awareness creation amongst donors about being a part of a Blood Bridge.
Timely updates of the assigned Blood Bridge progress.
Maintenance of regular contact with blood donors.
Monitoring patient and donor progress at an organizational level.

Benefits To The Patients

The solution will provide numerous benefits to patients and their families by offering a scheduling engine for planned blood transfusions, enabling easier management of Thalassemia. With WhatsApp as the mode of communication, it is accessible and user-friendly for individuals of all backgrounds, facilitating rapid adoption. The solution will also offer a friendly experience for both patients and donors and allow the Blood Warriors team to expand their operations and reach more patients in need.