How to be prepared for Omicron: the new COVID variant

Kriti Adlakha

Effective marketing outreach campaigns for maximum brand mileage and a strong pipeline involve understanding customer challenges. Therefore, I believe that listening is the best trait of a good marketer.

A career-driven and target-oriented content marketing expert with a strong work ethic and extensive experience in the field. She specializes in creating brand messages and marketing strategies for differentiated brands by being their voice and spreading their brand image through words that make a powerful impact.

She ideates effective marketing outreach campaigns to gain maximum brand mileage we can use through careful analysis and interpretation of the challenges faced by target customers. She believes that her best trait is that she is a good listener- a must-have trait for a successful marketer.

She is a Google Adwords certified professional who has completed her Executive Programme in Business Management, Business Administration and Management, General, from IIM Calcutta.

Her career journey started as an Assistant Manager, Marketing at Bennet, Coleman & Co. Limited (Times Group). She later went on to be a Manager at Quick Heal Technologies Pvt. Ltd and Marketing Manager at Affinity Express. She then worked as a Senior Marketing Manager and Marketing Manager at REAN Cloud. She has also worked as a Marketing Manager at CoreCompete LLC and a Product Marketing Manager at Hitachi Vantara. At present, she is a professional Marketing Communication Consultant and Content Strategist at REAN Foundation.